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Originally published by Lily Tinoco in The Palisadian-Post.
etco HOMES, developer of One Coast in the Castellammare neighborhood, and Mauricio Umansky of luxury brokerage The Agency hosted “One Night at One Coast”—a philanthropic event benefiting the Los Angeles chapter of nonprofit organization Surfrider Foundation on Thursday evening, September 30.
Attendees were invited to a sunset cocktail reception and live auction, and to learn more about ocean education and preservation through Surfrider. Funds raised will be used to benefit the clean ocean lifestyle Surfrider promotes, as well as future beach cleanups at local Sunset Beach.
Bree Long, senior vice president of etco HOMES sales and marketing, said the collaboration with Surfrider happened organically, as the coast plays an important role in the Palisades.
“We’re in the business of selling condos but equally important is having a good foothold on our understanding of the neighborhood,” Long said to the Palisadian-Post. “We’re endeavoring to do that so … we extended ourselves to Surfrider Foundation because of our footprint in the community and where we happen to reside. We recognized how important the ocean is just as the backdrop to our sales offering.”
Long said the night marked One Coast’s first event after closing its escrow approximately one year ago and reported a great turnout.
“It was really exciting to finally have some critical mass of friends and family and supporters of the community all congregate and celebrate,” Long said. “The evening itself was a testament to people’s desire and need to have connectivity with one another again, and that’s very much what One Coast is about—it’s about communal living and a lock-and-leave lifestyle … all in all, it was a fantastic event.
“It was very exciting to see how enthusiastic people were to participate in the fundraising event and commit their dollars to such an important cause.”
Long reported $30,000 was raised, exceeding a goal of $25,000, after auctioning a number of donations, including luxury getaways to destinations like La Quinta Resort and Club, a Waldorf Astoria destination in the Coachella Valley, ocean-inspired artwork by partners of Surfrider, including ocean photo photography by Bo Bridges, a dining experience at The Draycott in Palisades Village and more.
Long also said attendees were invited to tour new ocean-view model homes, and some new faces might be joining the Palisades soon.
“We had a number of prospects that had already been working with us for a while to consider various purchasing options … they got to see the property alive and full of activity, which was nice,” Long said to the Post. “Ultimately, we’re working with several prospects this week that came as a result of the great event we held the other night, and we hope to make those people new homebuyers with us very soon.”
Neighbors can keep an eye out for more celebrations at One Coast in the near future.
“I think we have such a beautiful, magnificent location, it would be unfair to our neighbors and potential homeowners not to host events in this beautiful community,” Long said. “We’ll definitely have more things to celebrate in the month ahead.”
Read the full article here.
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