One Coast Celebrates Completion of Initial Phase, Official Launch & Sales Success with Ribbon Cutting Ceremony
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One Coast Celebrates Completion of Initial Phase, Official Launch & Sales Success with Ribbon Cutting Ceremony

To celebrate One Coast’s completion of its initial phase, along with its official launch and recent sales success, developer-builder etco Homes partnered with the Pacific Palisades Chamber of Commerce to host an official ribbon cutting ceremony for the only-of-its-kind luxury community elevated on the bluffs of Pacific Palisades.



Taking place on Tuesday, November 10 atop Townhome 303’s rooftop terrace with panoramic ocean-to-mountain views, the event brought together etco Homes’ co-founders, President Afshin Etebar and his brother Chief Operating Officer Bob Etebar with members from etco Homes’ sales and marketing team—including SVP of Sales & Marketing Bree Long, VP of Marketing and Design Joy Maine and Sales Manager Carrie McNary. All were joined by CEO Bob Benton and Chairperson Sarah Knauer of the Pacific Palisades Chamber of Commerce to celebrate one of the most anticipated coastal projects in California.



Beyond California’s iconic ribbon of Pacific Coast Highway and up the golden avenue of Sunset Boulevard, One Coast’s enclave of 53 townhomes and residences are perfectly tucked between the Santa Monica Mountains and Pacific Ocean in Pacific Palisades. The gated community reveals a modern haven built with resilient coastal architecture and boasting palatial light-filled layouts complemented by expansive outdoor spaces—which, for most top-floor homes, includes a rooftop terrace fit to accommodate spas and barbecues.


Featuring two- to five-bedroom homes ranging from 2,810 to 5,017 square feet, One Coast impresses in scale and design. Each and every retreat captivates with expansive vistas framed by window walls, sophisticated, playful interiors designed by OBJEKTdesigns and high-end finishes — inclusive of Wolf® and Sub-Zero® appliances in spacious, state-of-the-art kitchens.



With ocean-to-mountain vistas and airy, open floor plans, One Coast exudes an all-encompassing sense of ease — one further amplified by the community’s lock-and-leave services and amenities. Personalized concierge services powered by Hello Alfred, an observation terrace with an oceanfront lounge and a hillside stairway with easy access to Pacific Palisades’ best beaches inspire an effortless, carefree lifestyle while a 24/7 live attended gatehouse and surveillance cameras throughout the community offer complete peace of mind.


Claiming home in Pacific Palisades between Malibu and Santa Monica also means easy access to L.A.’s sought-after destinations, with coveted restaurants and entertainment available at a dweller’s whim. And, located just moments from iconic mountain trails, golden sands and glistening surf breaks, One Coast offers coveted access to California’s most precious natural wonders.


Sales are underway and the etco Homes Year-End Incentive Program is now available through December 31, 2020. Pricing for two- to five-bedroom townhomes and residences starts from the high $2 millions. For more information on One Coast, call 310.230.0101 or email |


All information (including, but not limited to prices, current views, availability, school assignments and ratings, Broker programs, incentives, floor plans, site plans, features, standards and options, assessments and fees, planned amenities, programs, conceptual artists’ renderings and community development plans) is not guaranteed and remains subject to change, availability or delay without notice. Community improvements, recreational features and amenities described may not be an actual representation and are based upon current development plans which are subject to change and which are under no obligation to be completed. Maps and plans are not to scale. Square footage and all dimensions are approximate and may vary in actual construction. As-Built Condition will control. Prices may not include lot premiums, upgrades and options. Community Association or other fees may be required. Actual position of house on lot will be determined by the site plan and plot plan. All illustrations are artist's concepts only, not to scale and subject to change in actual production. Marketing materials do not reflect a racial, age, familial status or ethnic preference. Floor plans and elevations are an artist’s conception and are not intended to show specific detailing. Floor plans are the property of etco HOMES and its affiliates and are protected by U.S. copyright laws. No purchase agreement may be negotiated or signed by a prospective buyer for the purchase of a home until the community's applicable conditional or final public report has been issued by the Department of Real Estate (CalDRE). This is not an offering in any state where prohibited or otherwise restricted by law. CalDRE license #01878688. © 2022 etco HOMES.